Newsletters
Innovation of the Day
I led content for TrendWatching's Innovation of the Day newsletter since its inception. Every day, we highlighted one brand-led innovation - a product, service, campaign, initiative. We explored how these innovations tied into key consumer trends and, more importantly, how any business (regardless of industry) can get inspired by them.
My job: to scan the globe, find those innovations that were IOTD-worthy. I decided which ones made the cut, and would be sent to 120,000+ opt-in subscribers globally.
Naked Value
A sizeable chunk of my role at dMASS - a SaaS startup using AI to help companies innovate sustainably - involved revitalizing the company’s newsletter. I was the Associate Director of Innovation, and this is one area where the “innovation” piece of my title really came into play.
Every week, we dove into the of-the-moment topics and news affecting sustainability, while introducing readers to startups and innovators addressing these issues.
The goal: to showcase dMASS’ proprietary platform, and how it can help businesses solve their most pressing environmental challenges.