Web Copy
Welcome
homepage
Welcome fully redesigned its website – and the CEO selected me to edit and write original copy for the homepage (along with other pages).
The goal: to showcase Welcome’s vision for “marketing orchestration”; that is, to help marketers ensure all parts of their marketing operations and strategies (from product to comms to content and more) are working in harmony, rather than in silos.
I aimed to simultaneously emphasize “orchestration” and Welcome’s brand personality, so I included a number of music-related puns.
Check out the screenshots below.
BACtrack
Working closely with BACtrack's web developer, I re-imagined (or crafted from scratch) several pages on the BACtrack View site. On my end, this entailed copywriting and some design work.
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Scroll within each image below to view the full pages.
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Security
Court-Approved
Soberlink vs. BACtrack View
Learn more about the strategy behind this page.