Web Copy
Welcome
homepage
Welcome fully redesigned its website – and the CEO selected me to edit and write original copy for the homepage (along with other pages).
The goal: to showcase Welcome’s vision for “marketing orchestration”; that is, to help marketers ensure all parts of their marketing operations and strategies (from product to comms to content and more) are working in harmony, rather than in silos.
I aimed to simultaneously emphasize “orchestration” and Welcome’s brand personality, so I included a number of music-related puns.
Check out the screenshots below.
BACtrack
Working closely with BACtrack's web developer, I re-imagined (or crafted from scratch) several pages on the BACtrack View site. On my end, this entailed copywriting and some design work.
Scroll within each image below to view the full pages.
Security
Court-Approved
Soberlink vs. BACtrack View
Learn more about the strategy behind this page.