Strategic Content Director

I'm a content strategist, writer, and creative based in Austin, TX. For the past decade, I've built content programs across SaaS, health tech, trend consulting, and early-stage startups.

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Most recently, I served as Director of Content Strategy at BACtrack, where I was the sole dedicated content resource for BACtrack View, the company's alcohol monitoring platform. I owned end-to-end content strategy across SEO, blog, email, video, and competitive positioning - growing organic search traffic over 300% year-over-year, earning press coverage in the NY Post and Sports Illustrated, and producing a testimonial video series that reached millions of viewers across paid and organic channels.

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Before that, I spent four years at TrendWatching, where I progressed from writer to Director of Trend Strategy - delivering 25+ keynotes and innovation workshops for brands like Mastercard, Netflix, A&E, and Timberland, and growing a daily newsletter to 120,000+ subscribers. It's where I became the researcher, speaker, and storyteller I am today.

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BE WARNED: I care about my work way too much. There may or may not have been interventions. So, if I'm working with you, it's because I actually want to help you build something worth building. Not a content farm. Not content for content's sake.

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While quick wins are great, I care more about how content fits into your org's bigger picture. Which is why I prioritize content your customers remember, return to, and refer others to. 

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That's what builds a reputation. And a reputation outlasts any algorithm.